Notes from the studio.
Essays, methodology, and field notes on getting law firms found on Google and AI search — SEO, AI optimization, web design, and the business of keeping the consultation calendar full.
Google AI Overviews Are Killing Your Law Firm's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent law firms already struggling on page 3, this is existential. But there's a counter-strategy that most firms are completely ignoring.
How Many Calls Is Your Law Firm Missing? (The Number Will Shock You)
We tracked missed calls across 25 law firms for 30 days. The average? 18 missed calls per week. At £186 per missed call, that's thousands in lost revenue every single week.
Is ChatGPT Recommending Your Law Firm? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 legal queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Law Firms (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills consultation calendars.
How Independent Law Firms Can Compete With Large National Firms Online
National firms spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big firms in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Law Firm's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
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