Be the specialist clients find before the full-service firm.
Position your practice as the credible alternative to generalist firms — with the technical authority content that makes it stick.
Sound familiar?
- Pain 01
Clients defaulting to full-service firms because they don't know niche specialists exist
- Pain 02
No landing page explaining your specific capabilities and experience
- Pain 03
Struggle to rank for specialised practice-area searches
- Pain 04
No way to capture clients with time-sensitive or evolving legal needs
What you get — specifically.
Capability pages that educate and convert
Detailed practice pages covering your niche expertise — cannabis law, data privacy, immigration tech, crypto disputes — showing depth before the client phones the generalist.
'Trigger event' capture flow
A dedicated landing page targeting clients at critical moments — funding rounds, regulatory changes, data breaches — the highest-intent audience for specialised representation.
Technical authority content
Issue-specific guides and FAQ content that ranks for the questions your clients actually search, establishing you as the recognised expert.
Credentials and training trust signals
Specialised certifications, CLE focus areas, and industry-specific credentials displayed clearly — reducing the 'is this firm qualified?' concern.
All-in-One Website Refresh for employment law.
The flagship refresh, tuned with the integrations, schema, and copywriting that actually matter for emerging practice areas.
- 01Everything in Law Firm SEO Starter, plus:
- 0240 search-optimised practice-area & local articles per month
- 03100 local + legal directory citations
- 042 niche edits / in-content links per month from legal & local sites (DR30+)
- 05Featured snippet + 'People Also Ask' optimisation for legal queries
- 06Competitor tracking — your 5 nearest rival firms in the SERPs
- 07Monthly keyword strategy refresh as seasons change (tax season, back-to-school DUIs, year-end estate planning)
- 08Voice-search optimisation ('Hey Google, find a lawyer near me')
- 0910 new 'practice area in city' landing pages built per month
- 10Live ranking + leads dashboard you can check anytime
We've shipped this work before.
“The intake form pulls matter type, practice area, and pre-routes to the right attorney. We onboarded it in a week and our paralegals saved 90 minutes a day on intake calls.
“We handle complex commercial litigation and estate planning. The old site couldn't tell those stories. The new one ranks for both and is sending us the kind of matters we actually want.
Questions specific to your practice.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.