Case studies
🇬🇧London, UK· Chambers crest

Kingsley Immigration

Your new life starts with the right application.

A composed, crest-led site for an immigration practice — visas, settlement and appeals. A seal-style sidebar signals institutional trust; the booking flow does the rest.

kingsleyimmigration.co.uk
Kingsley
London · regulated advisers
Book an assessment

Your new life starts with the right application.

Work, family and settlement visas — and appeals when the answer was no.

01The brief

Immigration clients are making one of the biggest decisions of their lives, often from abroad, frequently worried about being misled. Kingsley wanted a site that radiates legitimacy and care — heraldic, considered, unmistakably a real firm — while qualifying the matter by visa route and booking the paid consultation in GBP.

02What we built
  • Marketing site with a crest-led layout — visa routes, settlement, appeals, success stories, fees, about.
  • Paid consultation booking + Stripe (GBP) — fixed-fee assessment checkout and CRM-sent retainer pay-links.
  • 4 UK tools — visa-eligibility checker, points-based-system calculator, settlement (ILR) timeline planner, English-requirement guide.
  • 24/7 AI assistant that qualifies on visa route and circumstances, then books a paid assessment.
  • Secure client portal — application status, document checklist, uploads, message history.
  • 12-module admin CRM — leads, clients, matters, documents, fees, messaging, automations, content, reviews, reports, chatbot inbox.
  • Automated confirmations, deadline reminders, and review requests (email + SMS).
  • Programmatic + AI-search pages — each visa route by nationality and situation, built to rank and be cited by AI search.
The design — “Chambers crest

Heraldic and trustworthy: a deep navy seal-panel sidebar carrying the wordmark, ivory main stage, refined Playfair headlines and a gilded CTA. The composure of established chambers. Light + dark.

Type: Playfair Display · Newsreader

Intake tools
  • Visa-eligibility checker
  • Points-based-system calculator
  • Settlement (ILR) timeline planner
  • English-requirement guide
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (GBP) · Resend + Twilio · OpenRouter AI · Vercel. Encrypted data, authorization on every action, audit-logged document handling.

Built to

Radiate legitimacy to a worried client applying from abroad, qualify the matter by visa route, and bank the paid assessment fee before the first call.

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